Ad Network and Affiliate Industry Roundtable: Trend Outlook for 2021 & Beyond
Recorded Roundtable Conversation – April 28th, 2021
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For many businesses, 2020 was a year of reckoning. Like most other sectors, advertising took a hit during the pandemic; many ad/affiliate networks, as well as adtech businesses, were forced to reevaluate their traditional streams of revenue, for more sustainable, long-term options. Among other key areas, consumer awakening, the implications of legislation, and the reshaping of digital advertising were some of 2020’s key industry drivers for advertising and affiliate companies alike.
On April 28th, we hosted a C-Suite roundtable discussion with Experience Advertising CEO, Evan Weber, and the CEO’s from Freestar, Aragon Advertising, and Everflow about advertising/affiliate trends in 2021 & beyond. We discussed how creators/influencers have changed the ad landscape, automation best practices, and everything in between, including:
- Changes in the advertising ecosystem
- How streamlining finance can be a competitive advantage for advertisers/affiliates
- The influx of new creators and influencers entering the space
- Advertising/media/publishing investment landscape
- What to expect next from advertisers and publishers alike