App Monetization: Angry Birds
There is no question Angry Birds is well known and downright addicting. It is because of this, the app grossed more than 500 million dollars. In its first week, Angry Birds became one of the most bought and viewed apps on Apple. All of this occurred with a developer payment of 100,000 pounds, creating a large profit. The question is: how did Rovio do this?
The developers knew Rovio was going bankrupt. They knew smart technology, in particular, the phone, was about to become mass media frenzy. They also knew their app needed universal appeal. When the developers started to create the app, it had no language barrier and no luck: the game was about strategy.
Angry Birds was developed with the user in mind. Rovio spent time finding what consumers wanted and put these into their app. The top requests were short loading times and no tutorials, so buyers could delve into playing. This, along with a flashy icon and an expandable title set the app in motion.
Thinking about app monetization, the developers knew they would start with Apple. This is because the App Store had just opened and was a new, large market. Once Angry Birds made it there, they thought about how the app could reach more people. It meant creating an app that could eventually jump to Droid and other technology.
These three factors, along with perseverance, are how Angry Birds became an app monetization legend. It now has a clothing, toy and gaming line that increase its revenue. While every app won’t be the next Angry Birds, taking these same factors into consideration may help yours.