App Monetization Competition
Creating an app from start to finish is already a difficult goal. You need to come up with fresh ideas, apply, and market them in such a way to reach as many users as possible. In the coming years, however, the competition is going to make attaining these users much harder. This is due largely to a change in the way users search for apps.
Rather than searching through a database of apps such as that found on an iPhone, more users are going by word of mouth. This means that in order to increase your app monetization you need to be successful in reaching out to the right audience, as well as keeping them engaged. More and more, apps are downloaded based on ads from social media, friend’s recommendations, and search engines. You can no longer successfully rely on being the “best” app; advertising is quickly becoming the most useful strategy in increasing popularity, downloads, and even revenue.
Along with advertising, you can gain more in-app purchases if your goal is to increase your revenue. The predicted statistics for app use have jumped quite a bit since 2013 with:
– By 2018, 94.5% of apps downloaded will be free
– 48% of app monetization will be through in-app purchases
– By 2018, 0.01% of apps will be considered successful
With the introduction of HTML5, apps are going to need new designs; the Internet’s forward leap will cause developers to evolve and utilize new sources. It isn’t that an app can no longer find success; it is just going to become harder. Developers need to start thinking in new and creative ways for the development and monetization of their apps, in order to stay above the competition.