App Monetization Statistics
When you search through an app store, it seems like everything has already been developed. There are thousands of choices for free games, help exercising, or saving money. New statistics were recently released, however, that shows there is still a large potential for growth. If you are considering a try at app monetization, the statistics show now is the time.
Overall Global Revenue and In-App Purchases
When you develop an app, it can quickly reach a global market, unlike other products. In 2012, a total of 1.07 billion dollars were made from apps. By 2017, this is expected to increase almost 10 times, to total 10.68 billion dollars. This means there is a wide market to fall into. A significant portion of this revenue was made from people making an in-app purchase. This is a quick app monetization tool that has proven to be successful. In 2012, this totaled 2.11 billion, but by 2017 is going to increase to over 14 billion dollars.
Free apps have been downloaded much more frequently, than paid. This ratio is going to continue to grow significantly apart. In 2013, free apps totaled 92.88 billion, while paid were only at 9.19. In 2017, it is estimated that free apps will total 253.91 billion, with paid increasing to a mere 14.78B. All in all, total downloads were at 2.52 billion in 2009, and, by 2017, may be up to 268.69 billion.
Whether you want to make a developer payment, or act as an affiliate, there is still time to find your own successful method. If you follow the trends of the statistics, a free app with in-app purchases gives you the highest potential for prosperity.