Product integration optimizes partner performance measurement-to-payment workflow

Palo Alto, CA, March 17, 2016 – TUNE subsidiary HasOffers, in cooperation with Tipalti, the leading supplier payment automation platform, announced the availability of a deep integration that streamlines the entire publisher and affiliate management process for advertising and affiliate networks. By combining HasOffers’ real-time digital marketing campaign tracking and attribution analytics for mobile and performance networks with Tipalti’s capability that automates payment operations to global suppliers, the integration simplifies the entire process of measuring, managing and making timely payments to ad networks and affiliate networksacross the globe. The entire partner lifecycle for onboarding, performance measurement, invoicing, payment, and reconciliation is self-contained and streamlined for maximum efficiency and visibility.

“The HasOffers and Tipalti integration eliminates the last mile of working with publishers and affiliates,” said Tipalti CEO Chen Amit. “Advertising and marketing partners across the globe will be able to select their chosen payment methods, be paid in their own currency, and self-service their payment status. Ad networks and performance networks can dramatically reduce their workload related to tracking and managing payments by 80% or more by using this integration, while elevating their partner payment experience.”

“The integration with Tipalti dramatically simplifies the payments for HasOffers clients to their partners,” saidCameron Stewart, HasOffers General Manager. “It gives both the network and the advertising partner significantly more payment options while enhancing partner service and a higher transparency of the whole payment process between them.”

Streamlining the Entire Ad Partner Lifecycle
The HasOffers and Tipalti integration is built on a real-time connection between HasOffers’ performance and invoicing data and Tipalti’s payment and reconciliation data. Key capabilities include:

  • One-step payment execution to all global payees
  • Integrated white-labeled payee onboarding and self-service
  • Tipalti’s risk, fraud, OFAC and AML detection
  • Wide choice of payment methods (e.g. ACH, PayPal, wire transfer, prepaid debit card, paper check, global/international ACH, pay in local currency)
  • Invoice payment updates and payment reconciliation reporting in real-time
  • Automated white-labeled communications to payees regarding payment status and exceptions
  • Tax form collection (W-9, W-8, VAT ID) and end-of-year 1099 and 1042-S reporting

About HasOffers by TUNE
As the leading performance marketing platform, HasOffers gives thousands of businesses around the world the ability to track and manage their own publisher relationships. The fully-customizable software solution also enables clients to manage campaigns, creatives, invoices, payouts, and more at a detailed level—in real time. For more information, visit www.hasoffers.com.

About TUNE
TUNE is the leading enterprise SaaS for marketers and their partners to measure results on mobile. Supporting more than 25 percent of the top 100 highest-grossing apps in iTunes and Google Play today, TUNE brings together measurement and attribution across paid, owned and earned media into one TUNE® Marketing Console. Headquartered in Seattle, Washington with over 300 employees in eight offices worldwide, TUNE is the most widely adopted solution to measure mobile marketing performance and is trusted by brands such as Expedia, Sephora, Trulia, Alaska Airlines, EA, DraftKings, and more.

For more information, visit www.tune.com or follow us on Twitter, Facebook, LinkedIn, Google+, and Instagram.