Don’t Be Defined by the Default
Deciding to use an easy method to handle publisher payments is the first step in gaining efficiency. The next task to tackle, though, is choosing the right method. Many businesses jump into PayPal in order to more quickly process mass payments. This sets your publishers up for only one default payment, however, and may contribute to your reputation.
Each of your clients is going to prefer a different payment source. One may want PayPal, another direct deposit, and someone else a transfer. With the right company, this can all happen without it affecting your level of work. Rather than falling into a default payment option, let your publishers choose the method of pay that works for them. A program such as iFrame gives each publisher this ability, while still asking for only one click from you to pay everyone. Mass payment hasn’t been simpler.
If you do choose to use a company like PayPal, you end up with a default payment screen. You are forced to advertise their name on your page and utilize their checkout design. This includes their simple button linking to their webpage. With iFrame, integration is fast. Your clients will not know there is another company helping your process. It improves your reputation and makes your business look more credible and solidified.
When you have publisher payments to send out, you need to define the way this occurs. Do not choose just any company and end up stuck in their defaults or lack of options. Instead, pick a company who works with you, and which encourages the promotion and efficiency of your business.