Influential Grows Brand Relationships While Optimizing Payables

• Attracted influencers and up-leveled  vendor management with quick payment processes
• Seamlessly integrated with their ERP, NetSuite, to streamline all invoice processing and accounting reconciliations 
• Eliminated the need to hire additional headcount

HQ Las Vegas, NV
Customer Since 2018
Industry Events

Pepsi, NFL, and McDonald’s all have Influential to thank for their memorable ROI campaigns. The Influential Network Inc. connects brands with audiences via holistic data and machine learning. Now the largest influencing marketing company in the world, Influential’s leadership, and presence are undeniable. 

Myles Dolatre, Influential’s Accounting Manager, describes the enterprise as a “white glove service model with a SaaS platform.” 

“During tax season, I managed spreadsheets, manual processes and gathered all supplier information. I was constantly checking through emails, looking through file folders, checking the inbox.”

Their influencer base was growing exponentially, campaigns were consistently increasing, and they struggled to communicate with each influencer to set them up for payments successfully.

“Manually growing the company was harrowing. As a department, we focus on efficiency first, not adding heads. We want to dial and refine our process, using manpower and resources to optimize productivity. Honestly, it was impossible to do anything without a solution.”

The finance team was manually dealing with email exchanges and phone calls with a one-person team. As the company scaled and its influencer base grew, manual processes were taxing. Needing a new solution, Influential turned to Tipalti for all its payments processes.

“With Tipalti, we’re able to scale with automation. It’s nice to have everything in one place. I can simply send vendors Tipalti invites, and they onboard themselves.” 

Now, vendors automatically fill out their contact information, payment preferences and submit an invoice that aligns with the negotiated contract. This process ensures that tax season goes smoothly.

“OCR recognizes a document, syncs it over to the correct payee, and designates the expense to the account. The Tipalti and NetSuite integration is our single source of truth and has significantly increased operational efficiency.”

Clients submit invoices to Influential, and Tipalti captures them. Influential has visibility to approve or deny it with just a few clicks—the workflow syncs and streamlines with their ERP, NetSuite.  

“Rather than having to manually input invoices into NetSuite, we approve it in Tipalti. Tipalti does the heavy lifting for us, specifically gathering influencer information with a self-onboarding portal for payees. We’re able to see the account information that the expense was tied to and record it.” 

By implementing Tipalti, Influential remains tax compliant. The payee can only receive payments after they submit tax forms. The payment process enables quicker payments for suppliers, which secures stronger ties between Influential and their clients.

Now that they have an automated global system, what are Influential’s day-to-day operations like today? 

“The key to visibility is communication. We can set expectations in our department and across the company to meet client expectations. We’re collaborating to get into analytics, which expands visibility. The team now focuses on training and growing themselves.”