Jack McCullough explains why you should look at your digital strategy to execute a successful IPO.
Enhanced prestige and increased capital make the IPO process an alluring decision for many private companies. However, an initial public offering requires a complex system of evaluation and requirements that must be executed perfectly. Thus, when considering a checklist for the IPO process, it’s usually rather long.
A company should go public when it qualifies under one of the listing standards and meets other qualifications for initial listing of operating company shares on a stock exchange, and its SEC registration statement is effective. A company should have significant growth potential to achieve an acceptable valuation for IPO pricing and make the investment attractive to future investors.
The IPO process will take enormous amounts of time, distract attention from running the business, possibly create conflicts, disclose company information publicly, and cost money. For a management team going through a first-time IPO, the learning curve is high. A company must be diligent, even zealous, about its commitment to the IPO process.