Google Changed App Monetization
Android and iPhone have always been in the top, among app users. There have never, though, been any regulations for the types of ads that allowed app monetization. When Android and Google came together, the pool of Android users significant grew, which changed the way a developer payment could be made.
Many of the previous ads run in applications were used to catch the user’s eye through bribery or scare tactics. There may have been bright-colored bars claiming the user won a free product, or a virus had taken over their tablet. This type of ad monetization is considered a scam, because it does not lead the consumer to related sites.
In the last year, Google has disallowed this type of advertisement. While effective among consumers, developers had to find other ways to make money. Through scam ads, there were more than 150 million dollars made in developer payments in one year that made up as much as 80 percent of the developer’s revenue.
As Google started cleaning up their mobile programs, it has since allowed a higher rate of customer satisfaction. While the developers may be upset at the lower income, the end result is positive for everyone else. Consumers can now enjoy their experience, knowing that ads are legitimate. As their satisfaction grows, more are likely to purchase other apps or stay within an app longer. The higher use results in more app monetization and an increase in the developer’s pay. Along with Google, other companies have started cleaning up their mobile programs, as well, to allow consumers an enjoyable experience.