How to Use Crowdsourcing for Any Business
Crowdsourcing stems from the concept of the wisdom of the crowd. The idea is that a group of people, on average, are more accurate and precise than a single person. A classic example of crowd wisdom is guessing the number of jellybeans in a jar at the town fair. While most people will underestimate or overestimate how many jellybeans are in the jar, the average of all the guesses will usually land very close to the actual number.
It’s the same concept for businesses. By getting input, feedback, and work done by a large group of users, you can get a more accurate idea of what to improve or change instead of trying to please both ends of the spectrum.
Crowdsourcing can be used for virtually anything, from improving your grandmother’s brownie recipe to knowing which movie to watch based on aggregated reviews. However, more businesses are using this model today to boost sales than ever before.
The line between publishers/creators and their audiences has been blurred, especially on the web, so taking advantage of crowdsourcing can help move your business ahead fast.
Get Feedback to Improve App Monetization and Web Sales
All you need to do is visit Yelp or Amazon, and you’ll notice that people love talking about the products and services they’re buying and using.
Asking your customers for their input on your products and services, as well as how you conduct business, not only provides you with valuable insight into what they want to see but also gives them the feeling that they are taking part in your community.
If you are trying to get better app monetization, asking your users to vote on the services they use most often could help you better cater to their needs, leading to more app sales.
Getting crowdsourced feedback helps in preventing unforeseen user interface problems before they happen.
Crowdsourcing payments are payments made to third-party contributors, freelancers, and customers in exchange for expertise, services, or product feedback.
These payments differ from traditional payroll payments because they vary in size, method, and frequency. Managing and tracking these payments can be difficult, time-consuming, and costly, especially without the proper systems in place.
Use Multiple Global Payment Methods
Crowdsourcing guidelines often miss this critical step.
Having a quality payment system to handle the work done by the crowd is essential to the success of any crowdsourced-based project. Allowing workers to choose the best and most efficient payment method based on their geographic location and personal needs will help keep them happy and coming back for more work.
Quality crowdsourcing payment systems should handle everything, from wire transfers and global ACH to PayPal and other payment methods, without any issue.
Create Better Content and Better Ads through Crowdsourcing
In many cases, the most effective marketing content or online ads are often created by leveraging crowd-sourced workers. These workers can be content creators, sellers, writers, optimizers, and copywriters.
The most successful companies providing performance-based web search and performance-driven ad optimization take great care of their workers by paying them often and by offering a wide range of payment methods to choose from.
Deliver Effortless Partner Payments
for the Creator Economy