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New Partnership Paves Way For Streamlined Payments For AdTech Companies

San Mateo, CA, January 16, 2017 – Tipalti, the leading supplier payments automation platform, today announced an integration with affiliate and advertising tracking solution LinkTrust to help their digital media network clients manage payments to their performance marketers and publishers across the globe.

By combining LinkTrust’s real-time digital marketing campaign and performance networks tracking with Tipalti’s automated global partner payment capabilities, this integration simplifies the entire process of measuring, managing and making timely payments to cross-border affiliates.

Through Tipalti’s all-in-one platform, LinkTrust customers will now be able to offer a best-in-class payment experience to their affiliates, performance marketers, and publishers. While reducing their affiliate payment operations workload by 80%, Adtech companies using Linktrust will also strengthen their fraud, tax, regulatory compliance protection through the integrated platforms.

“With Tipalti’s roots in affiliate payments, the integration with LinkTrust is a natural path to streamline the complex payment cycle,” says Chen Amit, CEO of Tipalti. “Both platforms are feature-packed for elite performance networks that need to grow their influence.”

Key features of Tipalti’s integration with LinkTrust:

  • Delivers one seamless marketing performance-to-payment workflow for LinkTrust customers
  • Allows LinkTrust clients to pay their partners in over 190 countries, in 6 different payment methods and in 120+ currencies while providing a white-labeled partner onboarding experience and proactive payment status communications
  • Provides affiliates with complete visibility to their marketing performance results and commissions in one view.

With thousands of affiliate payments being carried out daily based on their powerful performance marketing analytics, LinkTrust recognized the need and opportunity to streamline this process through a partnership with Tipalti. Tipalti automates the drudgery of managing the payment process to performance marketers, while enhancing the payment experience for affiliate networks’ partners.

“Nearly half of affiliates say that they’d drop a network due to a payment issue so it’s clear that all networks need to take their partner payment experience seriously,” says Bret Grow, LinkTrust CEO. “The seamless integration between LinkTrust and Tipalti dramatically reduces the possibility of losing top affiliates to other networks and deepens the partner relationship for greater lifetime value.”

This integration accelerates Tipalti’s leadership and momentum in the AdTech market. Tipalti has quickly become one of the fastest-growing fintech firms after forging client relationships with leading companies and partnerships with industry-leading platforms.

About LinkTrust

As the most reliable provider of affiliate management and tracking software, LinkTrust powers many of the most successful ad networks and online advertisers in the affiliate marketing industry. The sophisticated ad tracking, affiliate management and lead distribution software allows clients to manage limitless affiliates on a user-friendly platform. LinkTrust is recognized for outstanding customer support and platform reliability among networks, advertisers and affiliates. Innovation and accuracy are the heart of this successful enterprise-level system, which has been serving customers and pixels since 2002.
See more at: http://linktrust.com/