Screenwave Media Unlocks Client Growth and Scales with Automation
- Saved sixty days on the partner payments lifecycle
- Enhanced and expanded financial efficiency by streamlining operations
- Eliminated error-prone payments work and achieved worldwide tax compliance
HQ Chalfont, PA
Customer Since 2017
Industry Media Entertainment
With Tipalti, we have the solution to send money out every day, at any amount, and our base is growing infinitely.
Content creators aim to inspire their followers all over the world. Screenwave Media is the gatekeeper for these creators—unlocking growth for gamers, musicians, animators, and pop culture influencers. Screenwave Media generates one billion monthly views and four billion monthly watched minutes for enabling brand clients to connect with the most applicable creators and their engaged fans.
Kristin Epstein, the Operations Director of Screenwave Media, was overseeing finance operations and the company’s content creator exposure. While focusing on their musicians’ budding success and audience growth, Epstein was manually tracking the splits in royalties and who they needed to payout.
“We had 100 content creators to pay out and I was manually going through each transaction. We’d make all international payments through PayPal, but there was a cap on how much we could send. We’d have a quick turnaround—money came from our primary source, YouTube, and we had to pay out on the first business day.”
Challenges arose when Epstein had to pay out content creators for multi-channel networks —such as YouTube and TikTok. Sponsorships from content creators’ episodes required total payments on time. Partner payments lifecycles were demanding, taking five business days.
“Our content creators were growing and making more money, but we weren’t able to get the payments to them on time since it was all manual. There were issues with compliance and GDPR coming on the scene. We didn’t know if we were tax compliant.”
To help streamline operations, Screenwave Media enlisted Tipalti to automatically onboard partners while improving the experience through self-service capabilities. Now, payees create their own accounts so they can access the company’s payment resources
“Before we implemented Tipalti, we couldn’t physically pay our clients on time, nor could we take on new clients. Not being able to keep up was deeply burdensome—our clients are the company’s lifeblood. Now, we have the solution to send money out every day, at any amount, and our base is growing infinitely.”
For Screenwave Media, Tipalti automatically collects payee’s tax and payment information when signing up. Payments are disbursed to payees on time, without complications. Now Screenwave Media only spends ten minutes on paying its clients and everything is paid in one batch. Due to an uncomplicated payments process, Screenwave Media is able to attract and retain top partners.
“Exporting 1099s has been superb. I no longer have to ask myself, ‘Is our system secure? Is it up-to-date? Is it compliant?’ Tipalti automatically mitigates fraud risk.”
Payees choose how they want to get paid, whether it’s ACH, PayPal, or even wire transfers. With every function synced into one portal, Screenwave Media pays everyone in full—on time. Epstein has substantially reduced time spent on partner mass payments, so she can now dedicate her time to content and music.
“Screenwave’s success is due to our strong communication between everyone within our company, our clients, and brands. Many of the Screenwave Media staff members are gamers themselves—they value the content and honor communication and proactivity.”
And the beat goes on.