Social Marketplace and Payment Aggregator Benefits
When you are running a program through the social marketplace, it may seem you should handle your own payments. Self-publisher payouts though may find themselves stuck in contracts, fee structures, and other roadblocks making the job difficult. Instead, using a payment aggregator can ease that stress.
Credit Card Payments
While most payments are made through credit cards, you have to deal with reversal rates and charge backs. If you do not stay within extremely specific requirements, you can lose the account and need to reapply. The process can takes weeks. A payment aggregator is trained to handle these issues for you so that you stay within the requirements.
Integration of PayPal
Focused on user-ease, PayPal is not always easy to integrate to your own program. Your account can be locked if they feel too much money is being earned. It can be locked once you have withdrawn their limit each month. It is also a company that focuses on the customer and not the business. This means that if there are any issues, you are likely to lose the money.
Other Payment Forms
Whether you intend to use mobile, wire, or another payout platform, these all have strict rules that need to be adhered to. Misuse can result in a loss of profit and, minimally, a hold on your account. This is why it is important to know financial structures and have at least one person educated to focus specifically on it.
While you are educated and skilled to monetize games and apps in the social marketplace, handling the financial side is an entirely different task. It is important that you give this role to someone who knows the in and outs of the payout platform to keep you in business. The benefits of a payment aggregator may fit the bill for this.