Tipalti & Everflow Partner to Solve the Most Critical Challenge in AdTech

For AdTech, one of the most significant challenges is handling cash flow. Most networks and agencies that buy advertising media have to immediately pay for that media, but advertisers often pay Net 30 terms or longer. For these companies, a single delayed payment can be disastrous and significantly inhibit the growth of their global publisher network.

When an AdTech company is partnering with affiliates or buying media from other Ad networks, they are often forced to delay their partner payments to use that money to cover late payments.

According to AdExchanger:

“When an ad tech company goes under, publishers risk losing thousands or even millions of dollars in campaigns that served but were never paid for.”

To reduce unnecessary complexity for ad networks and agencies, Tipalti and Everflow have partnered to streamline cash flow by expediting receivable payments. Everflow, a partner marketing platform for brands, agencies, and ad networks, has integrated with Tipalti to allow clients to make globally compliant payments to their performance partners.

With a newly updated integration, Everflow is offering Tipalti’s NetNow product to all of its clients. NetNow allows agencies and ad networks to accelerate their advertiser invoices—removing the painful cash flow gap between billing and receivables. With seamless payment processing, these businesses can now focus on what matters most—scaling quality performance for their clients.

“Late and delayed payments to publishers can create a cascade effect that can damage an ad network’s reputation and inventory, or at worst, potentially hurt media companies’ businesses. NetNow tied directly to Everflow enables an optional, seamless experience for publishers to get paid sooner and reduce cash-flow shortfalls at-scale for all publishers regardless of payment size, geography, or risk profile. It’s a significant differentiation for networks to be able to offer this capability.”

—Chen Amit, CEO & Co-Founder, Tipalti

By offering NetNow and improving the client and their affiliates’ financial health, EverFlow is quickly becoming the go-to solution for agencies and ad networks to manage their performance relationships. Now, affiliates can access NetNow’s accelerated payments while the client’s finance team maintains their net payment terms—ensuring the benefit of additional working capital preservation.

“When I worked at an AdTech network, one of the most painful parts was having to delay payments to partners….I’m excited that our partnership with Tipalti can help save our customers from this pain and help promote a healthy advertising ecosystem.”

—Michael Cole, VP of Marketing, Everflow