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bluTonic Overview
Industry
AdTech
Company Size
Sub 100
Current ERP
Quickbooks
Region
United States
Tipalti Products Used
Mass Payments
Challenge
Manual payment processes were time-consuming and prone to errors, leading to inefficiencies and publisher dissatisfaction.
Solution
bluTonic implemented Tipalti Mass Payments to automate publisher onboarding, tax compliance, and payment processing.
Results
bluTonic reduced its manual payments workload, minimized errors, and improved publisher satisfaction through efficient and accurate payouts.
The Challenge
Manual Payout Processes Hindered Efficiency and Publisher Satisfaction
bluTonic, a digital advertising company, managed payouts to a vast network of publishers. The manual processes involved in onboarding partners, collecting tax forms, and processing payments were labor-intensive and prone to errors. These inefficiencies led to delays and dissatisfaction among publishers and increased operational costs. The company recognized the need for an automated solution to streamline these processes and enhance its publisher relationships.
Our publishers are international. Some require us to wire money. Some require ACH transfers. Some require PayPal and other forms of payment. It was way too complex to manage in-house with a small accounting team.
Mirza Ibrahimovic
CEO, bluTonic
The Solution
Automated Payouts With Tipalti Mass Payments
bluTonic implemented Tipalti Mass Payments to address these challenges. The solution enabled publishers to self-manage their onboarding, including submitting W-9 tax forms and selecting preferred payment methods such as ACH or PayPal. Tipalti’s mass payments platform also streamlined communications and resolved issues related to publishers changing banks, websites, or entities. Tipalti’s mass payments solution reduced the need for dedicated finance resources to manage compliance and publisher onboarding, allowing the team to focus on more strategic initiatives.
Tipalti allows us to have one central hub where we can issue all payments at once rather than one by one. At the end of each month, we reconcile all of our server numbers and upload those numbers into Tipalti to issue payments. We no longer have to rely on human data entry, and it’s prevented a lot of errors that we’ve experienced over the years.
Mirza Ibrahimovic
CEO, bluTonic
The Result
Enhanced Operational Efficiency and Publisher Satisfaction
With Tipalti Mass Payments, bluTonic experienced improvements across multiple business areas. The automation of payment processes eliminated manual data entry, reducing errors and operational workload. Publishers benefited from faster payouts and the ability to manage their information through a self-service portal, leading to increased satisfaction. bluTonic could now allocate resources to financial forecasting and strategic planning, supporting the company\'s long-term growth.
Tipalti has allowed us to focus on the big picture and long-term vision. Previously, we were scrambling every month to issue thousands of payments to various publishers. We now have that automated and can focus on financial forecasting.
Mirza Ibrahimovic
CEO, bluTonic
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