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Freestar Overview
Industry
AdTech
Company Size
100 ‑ 1000
Current ERP
Quickbooks
Region
United States
Tipalti Products Used
Mass Payments
Challenge
Manual payout processes were time-consuming, error-prone, and hindered scalability.
Solution
Freestar implemented Tipalti Mass Payments to automate publisher payments and enhance financial operations.
Results
Freestar saved one week per month on publisher payouts, improved financial controls, achieved tax compliance, and avoided hiring two additional people to handle payments.
The Challenge
Manual Payout Processes Limited Efficiency and Growth
Freestar, a leading monetization partner for websites, experienced rapid growth, becoming the fastest-growing private company in 2019. With 15 million monthly ad impressions, Freestar required quick payment processing for its hundreds of publishers. However, manual payout operations took days every month. Plus, there was room for error and tax compliance requirements that challenged publishers. Freestar required a solution that wouldn’t necessitate additional headcount and would become a one-stop shop for more than 300 checks they were cutting each month.
Given the number of publishers we’re working with, the ability for our partners to be able to get their payments early has been a competitive pitch for us—now, we rely on that.
Kurt Donnell
CEO, Freestar
The Solution
Automating Publisher Payments With Tipalti Mass Payments
To address these challenges, Freestar implemented Tipalti Mass Payments. By integrating Tipalti into its publisher dashboard, Freestar enabled its users to gain visibility into their payments and the status of revenue calculations. Tipalti’s mass payments solution enabled the company to automate publisher payouts, enhance financial controls, improve tax compliance, and ensure accurate and timely reporting. Overall, Tipalti Mass Payments allowed Freestar to manage its rapid growth without increasing finance headcount.
In five minutes and a few clicks, we schedule all our publisher payments for the month.
Kurt Donnell
CEO, Freestar
The Result
Significant Time Savings and Enhanced Financial Operations
By automating payout processes with Tipalti Mass Payments, Freestar saved one week per month previously spent on manual publisher payouts. As the business continues to scale with new partners, they have eliminated manual work and errors in partner onboarding, taxes, and payments. Tipalti’s early payment feature enables them to accelerate payments to their publishers faster, a critical feature supporting Freestar’s continued growth and success.
Tipalti has really streamlined our financial process. And when we win, our customers win.
Kurt Donnell
CEO, Freestar
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