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Sovrn Overview
Industry
AdTech
Company Size
100 ‑ 1000
Current ERP
Netsuite
Region
United States
Tipalti Products Used
Mass Payments
Technology That Tipalti Replaced
BILL
Challenge
Several of Sovrn’s publishers were international or wanted to be paid by PayPal, and BILL’s limited capabilities forced Sovrn to pay these partners manually outside of the system. With thousands of monthly transactions, Sovrn struggled to keep up with payment operations
Solution
Sovrn implemented Tipalti Mass Payments to automate its monthly payouts process, save time with onboarding publishers, consolidate multiple approval workflows into fewer steps, and access payments information quickly
Results
With Tipalti, Sovrn significantly reduced payments workload by 48 days annually, scaled payout operations, and avoided hiring two full-time resources
The Challenge
Manual Payout Processes Hindered Efficiency
Sovrn, a digital advertising platform, provides advertising tools, technologies, and services to tens of thousands of content creators. Relying on BILL for payout management, Sovrn found limitations in handling international payments. Plus, PayPal transactions forced them to process many payments manually. This manual approach was time-consuming and inefficient, leading to the consideration of hiring more headcount to manage the workload.
It was essentially impossible to keep up. We needed to either hire more people or find a technology solution that could help us.
Abby Herlein
Financial Controller, Sovrn
The Solution
Automated Publisher Payouts With Tipalti Mass Payments
Sovrn upgraded to Tipalti to address these challenges, enabling them to complete their monthly payout process in less than two hours. The automation streamlined the collection of publisher banking information and W-9 forms, significantly reducing onboarding time. Additionally, publishers gained the ability to manage their payment preferences in real time without needing to contact Sovrn support, enhancing the overall experience.
Before, our operations were very clunky and manual. Now, it’s a streamlined process and a much better experience for everyone involved.
Abby Herlein
Financial Controller, Sovrn
The Result
Significant Time Savings and Improved Efficiency
By implementing Tipalti, Sovrn saved four days each month in payment processing time. Consolidating multiple approval workflows into fewer steps allowed quicker reviews and approvals. Team members can now access information swiftly, enabling them to focus on more critical tasks like supporting their publishers. This automation not only improved internal efficiency but also enhanced the service provided to their publisher network.
AP can be difficult, even though it shouldn’t be—Tipalti makes it simple and easy.
Abby Herlein
Financial Controller, Sovrn
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