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Thematic Overview
Industry
Music royalties
Company Size
Sub 100
Current ERP
Quickbooks
Region
United States, Global
Tipalti Products Used
Mass Payments
Challenge
Manual artist payout processes were complex and time-consuming, hindering scalability.
Solution
Thematic implemented Tipalti Mass Payments to automate artist payouts and communications while streamlining onboarding and tax collection.
Results
Thematic eliminated the need for three team members to manage and remit global payments and standardized onboarding, royalty payments, and communications with a self-service portal for artists.
The Challenge
Manual Payout Processes Hindered Growth
Thematic, a platform that defines the YouTube creator ecosystem by matching music artists to creators with like-minded audiences faced challenges as its artist base expanded to 625,000 creators across 200 countries. Manually managing individual creator payouts became increasingly complex and time-consuming, creating friction and limiting the company’s ability to scale effectively. Thematic wanted to find a technology solution that would streamline payouts to artists, eliminate manual communications, standardize tax and banking data collection, and increase payment method options.
[Thematic co-founder] Michelle didn’t want any other creator to have to go through that pain…[Thematic] has found a solution where it’s a win-win for both the music artist and the creator.
Audrey Marshall
Co-Founder, Chief Operating Officer, Thematic
The Solution
Automated Artist Payouts With Tipalti Mass Payments
In search of an automated solution to simplify its finance operations, Thematic adopted Tipalti Mass Payments to implement a self-service portal to onboard artists and execute royalty payments. As Thematic scaled and enhanced its platform, it integrated with Tipalti’s API solution to create a seamless payout experience. With Tipalti Mass Payments, Thematic was able to execute fast, reliable global payouts, automate artist communications, streamline tax and banking data collection, and provide preferred payment methods with limited fees.
We hit a friction point—paying each of these artists individually on a monthly basis, or once they reach a certain earnings amount, was a complicated process to manage.
Audrey Marshall
Co-Founder, Chief Operating Officer, Thematic
The Result
Enhanced Efficiency and Increased Artist Satisfaction
By automating payout processes with Tipalti Mass Payments, Thematic eliminated the need for three team members to manage and remit global payouts, allowing the team to focus on strategic, mission-critical goals. With a centralized, self-service artist portal and dashboard, creators receive faster payments through their preferred methods—enhancing satisfaction and trust in the platform. This standardized approach supports Thematic’s mission to empower content creators and music artists to grow their brands and find success.
Our artists love [Thematic’s payment process] so much more because they’re getting paid faster in their preferred method of choice. They have more options and more flexibility based on when and how they want to get paid—we’re making them happy.
Audrey Marshall
Co-Founder, Chief Operating Officer, Thematic
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