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Create Music Group Overview
Industry
Music royalties
Company Size
100 – 1000
Current ERP
Netsuite
Region
United States, Global
Tipalti Products Used
AP Automation, Mass Payments
Challenge
Manual international payouts and multi-entity accounts payable processes were time-consuming and complex, delaying artist payments
Solution
Create Music Group implemented Tipalti Accounts Payable and Tipalti Mass Payments to automate all accounts payable and payout operations and integrate seamlessly with ERP, NetSuite
Results
Create Music Group eliminated 36 days of payments work annually and successfully managed four global entities under one centralized system
The Challenge
Manual Payment Processes Hindered Efficiency
Create Music Group, a rapidly growing music distribution and publishing company, manually managed international payouts and a multi-entity accounts payable structure. This approach added countless hours to the finance team’s workload, requiring several different payment methods across various platforms and taking days to process. Despite paying artists monthly—more frequently than the industry standard of quarterly or semi-annually—the manual processes led to inefficiencies and potential errors.
We’re the partner artists need for everything—from distribution to marketing and everything else.
Zach Victor
VP of Finance, Create Music Group
The Solution
Automated Payment Operations With Tipalti Accounts Payable and Tipalti Mass Payments
To address these challenges, Create Music Group sought an automated solution to support multiple payment methods and automatically upload and issue payments. They selected Tipalti Accounts Payable and Tipalti Mass Payments for its seamless integration with ERP, NetSuite, and its ability to ensure optimal data accuracy. The implementation centralized operations into a single system, removed manual processing, eliminated duplicate payments, and introduced a self-service, white-labeled supplier portal to improve artist communications and payment visibility.
Some labels only pay every six months, or at best, quarterly. But we pay monthly. We were still [paying out] every month [and] it was taking the team several days each month to gather all the data, make all the payments, and [then] follow-up.
Zach Victor
VP of Finance, Create Music Group
The Result
Streamlined Payment Operations and Timely Artist Payouts
By eliminating manual work and increasing data accuracy, managing payments now takes Create Music Group one hour to complete instead of several days. Artists receive their payouts on time, without error, fulfilling the company’s mission to pay quickly and efficiently. This efficiency allows Create Music Group to continue partnering with influential personalities and musicians, maintaining their status at the forefront of the entertainment industry and empowering artists and labels globally.
We aim to be one of the fastest to pay in the industry. Some labels only pay quarterly or every six months. But we pay monthly. A primary benefit of joining Create is your YouTube money. We pretty much pay it out three days after we receive it.
Zach Victor
VP of Finance, Create Music Group
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