How CrazyGames Streamlined Global Payouts and Boosted Developer Trust With Tipalti Mass Payments

The Challenge

Limited Resources Made Scaling Global Payments a Heavy Lift

With 40 million unique monthly users and a growing library of more than 3,000 games—ranging from action to puzzle and mahjong games, as well as solo and multiplayer games—CrazyGames has emerged as the leading cross-device casual gaming platform. Yet this success came with an increasingly complex challenge: managing hundreds of global payments each month for a small finance team. Monetization on CrazyGames works through revenue sharing, where developers earn a percentage of revenue generated by their games hosted on the platform. Relying on Excel spreadsheets and a labyrinth of formulas, each payout cycle felt like a test of endurance for Christophe Rabet, Head of Finance and Operations at CrazyGames. Every payout required meticulous verification, often involving cross-checking developer information stored in separate files. Even the smallest error risked either underpaying or overpaying developers, undermining trust and satisfaction.

Developers couldn’t edit their payment details themselves or see payment timelines, fueling frustration and frequent support inquiries. The international nature of CrazyGames’ developer base compounded the challenge, with payments taking up to 15 days depending on the country. Without a centralized overview, the finance team spent hours chasing down errors, troubleshooting rejections, and manually reconciling bank statements. To handle the increase in payments, a freelancer was brought in to assist with handling payouts. While this provided short-term relief, it quickly became clear that a more automated long-term solution was needed to support the company’s continued growth.

The Solution

Automated Payouts and Self-Service Capabilities With Tipalti

To transform its payouts process, CrazyGames implemented Tipalti’s Mass Payments solution. The platform provided end-to-end automation, consolidating global payouts into a single, reliable system. Tipalti’s Supplier Hub empowered developers to manage their own banking and tax details, significantly reducing errors caused by inconsistent data entry. The system’s country-specific compliance checks added an extra layer of reliability, ensuring that payouts reached the correct recipients on time.

This automation also freed up the finance team from low-value, repetitive tasks, enabling them to focus on analysis, forecasting, and other strategic work. Tipalti’s implementation support was a key factor in CrazyGames’ successful transition. From initial testing to the first live payout run, the process was closely supported, minimizing risk and building confidence. Plus, real-time visibility into payment statuses empowered developers to track their payments independently, reducing inquiries and improving satisfaction.

Beyond efficiency gains, Tipalti introduced a new level of transparency. Developers now had full visibility into all their invoices and payment statuses, transforming a previously complex process into one defined by clarity and trust. For CrazyGames, this shift marked a turning point in developer relations and internal finance operations.

The Result

Automated Payouts and Increased Developer Satisfaction

Tipalti’s mass payments solution transformed CrazyGames’ payouts process from a manual operation into a seamless, efficient system. Developers experienced faster, more predictable payouts with complete visibility into every stage of the process. With Tipalti, the monthly time spent on payouts dropped from several days to just 4-8 hours, a significant reduction that gave the finance team valuable time to focus on other strategic tasks. Additionally, the manual work that once took up to 2-3 days each month was eliminated entirely, further cutting costs and simplifying operations. By automating compliance checks and error handling, Tipalti reduced the risk of rejected payouts and gave CrazyGames the confidence that payouts would be processed accurately and on time.

Through the efficiencies introduced by Tipalti, CrazyGames strengthened relationships with developers, ensuring their satisfaction and loyalty in a competitive market. The improved processes not only supported the company’s current scale of operations but also positioned CrazyGames for sustained growth without additional operational strain.