Make Publisher Payments A Selling Point
Jason Wechsler | VP Revenue Accounting and Finance Automation at Pubmatic
“With Tipalti, it takes 3 minutes to complete a payment run.”
Why trust Tipalti with your publisher payments?
Pay publishers, affiliates, & creators anywhere
Reduce your payables workload by 80% with automated mass payments to 196 countries in 120 currencies via 6 payment methods, including PayPal and global ACH, all from a single platform. Send cross-border payments to your global ad network, scale your business around the world with multi-brand and multi-language capabilities, and reduce risk while saving money with advanced FX features.
Empower Publishers, Affiliates & Creators
Provide a self-service onboarding experience that can be securely embedded into your website with built-in validation rules that prevent mistakes and reduce payment errors by 66%. Offer a choice of payment methods and currencies and deliver branded, automated payment notifications for complete visibility into payment statuses. Delivery fast, secure, cost-effective payments that will help you to attract and retain the best publishers, affiliates, writers, and content creators to improve the quality of your ad network.
Protect against payment losses
AI-based fraud detection proactively flags payment risks in your ad network for review to help you avoid potential losses. All publisher, affiliate, writer, and content creator records are scanned against a range of ‘Do Not Pay’ lists during onboarding and again before each payment, to ensure the legitimacy and legality of every transaction.
Connect to Performance Marketing Systems
Connect various network tracking platforms (e.g. Everflow, Phonexa, Swaarm, etc.) to add frictionless performance-based payments to your publishers, affiliates, writers, and content creators while integrating detailed, accurate transaction and reconciliation reports with your ERP. Integrate Tipalti’s global payment infrastructure into your existing systems using our API, documentation, and developer hub.
Keep your ad network compliant
Don’t wait until year-end to hunt down your publishers, affiliates, writers, and content creators for their tax forms. Digitally collect and validate W-9 and W-8 series tax forms, or VAT and local tax IDs during onboarding, and produce submission-ready 1099 and 1042-S reports to eFile during tax season. Self-billing capabilities also allow you to automatically generate invoices as required by governments for tax processes and to execute payments upon approval.
Hear from our Adtech industry customers
Digital advertising platform reduced payments workload by 48 days annually.
Rapidly scales operations without increasing finance headcount.
Paying hundreds of thousands of publishers in a snap.
Jeff Magliola | VP of Operations at Content.ad
“Paying publishers would take a week just to initiate and track payments, as well as send checks or PayPal. Now we’re able to do all this in one‐fifth the time.”
How Adtech Companies Use Tipalti for Publisher Payments
Publishers login into a self-service secure web portal
- Publishers provide contact, payment, and tax information (e.g. W8, W9, VAT).
- Tipalti verifies payment details using over 26,000 rules.
- The portal provides updates on payment status and allows for self-service changes.
Payments are scheduled and sent
- Once approved, Tipalti makes sure funds exist and pays in the supplier’s chosen payment method (e.g. ACH, wire transfer, PayPal, etc.).
- No more logging into individual banking portals or reconciling payments from across multiple accounts.
- Tipalti sends the payments out through the proper banking channels.
- Tipalti alerts payees of payment status and reports any issues to them if funds don’t land.
- Payments and transaction fees are fully reported for reconciliation in real time.
Innovation and efficiency
Tipalti offers the most comprehensive payables technology to help your
business streamline, simplify, and evolve.
Insights from our experts
Keep your global publisher payout operations knowledge sharp with frequently updated insights and strategies for AdTech and Ad Networks.
Let’s get more productive
Talk to an expert and learn how you can take control of your payables.