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PubMatic Overview
Industry
AdTech
Company Size
100 – 1000
Current ERP
Netsuite
Region
United States
Tipalti Products Used
AP Automation, Mass Payments
Challenge
Global payment processes were manual, burdensome, and prone to errors, affecting publisher satisfaction
Solution
PubMatic implemented Tipalti Accounts Payable and Tipalti Mass Payments to automate global payments, streamline supplier and currency management, and improve compliance
Results
PubMatic streamlined mass payments to multiple countries in multiple currencies, reduced payment processing time to 3 minutes, and improved operations with a robust integration with ERP, NetSuite
The Challenge
Manual Payment Processes Hindered Efficiency and Publisher Satisfaction
PubMatic, a leading sell-side platform for agencies and advertisers, faced significant challenges with its manual payment processes. The reliance on manual workflows made payments burdensome and introduced a constant risk of errors. This inefficiency strained internal resources and impacted publisher satisfaction due to delays and payment inaccuracies. The company recognized the need for an automated solution to streamline operations and enhance relationships with its publishers.
Payments were burdensome, and there was a constant risk of error with our manual processes—we had to find a way that would streamline operations.
Jason Wechsler
VP Revenue Accounting and Finance Automation, PubMatic
The Solution
Automated Payment Processes With Tipalti Accounts Payable and Tipalti Mass Payments
To keep up with rapid growth, PubMatic implemented Tipalti’s accounts payable and mass payments solutions. Automation enabled the company to make payments at regular intervals, provide a self-service model for publishers to update bank details, send out remittance advice, and offer visibility into all past and future payments. Tipalti Accounts Payable and Tipalti Mass Payments reduced PubMatic’s manual workload, minimized the risk of errors, and enhanced the overall efficiency of the payment process.
We’re saving massive amounts of time and have increased financial controls. With the Tipalti and NetSuite integration, we’ve streamlined as much as possible.
Jason Wechsler
VP Revenue Accounting and Finance Automation, PubMatic
The Result
Enhanced Efficiency and Increased Publisher Satisfaction
By automating its payment processes with Tipalti, PubMatic achieved significant improvements in operational efficiency. The time required for payment runs was reduced to just 3 minutes, allowing the company to seamlessly handle payments to multiple countries. The self-service portal empowered publishers to manage their information, leading to increased satisfaction. Overall, Tipalti optimized efficiency and improved operations, strengthening PubMatic’s relationships with its publishers.
With Tipalti, there are no limitations with scalability—we haven’t had any incremental work going from hundreds to thousands of publishers.
Jason Wechsler
VP Revenue Accounting and Finance Automation, PubMatic
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