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Strategic Guide to Influencer and Creator Partnerships
The Move Away From Flat-Fee Pay Structures
Learn why outdated flat-fee models and single-touch (first- or last-click) attribution are failing in influencer marketing, and learn how to implement the nuanced compensation and measurement strategies necessary for partnership success.
Aligning Objectives, Payments, and Systems for Measurable ROI
To remain agile, this guide explores how brands must shift from simple flat fees and last-click attribution toward customized compensation, multi-touch measurement, and automated systems that enable scalable, measurable, and authentic collaboration aligned with business objectives.
