AdTech Firm Centerfield Scales via M&A, Saves 20 Weeks of AP Annually
20
AP work weeks saved yearly
20
days to 8 monthly close
28+
countries per 1 AP person
Centerfield Media is a performance-based marketing company in Los Angeles that has grown through acquisitions, including Business.com, Savings.com, Datalot, and Consumer Voice. Its AP team in the LA office handles payables for every entity and sends payments from the US to India and the Philippines. The previous system couldn’t keep up with international expansion without adding headcount, so Centerfield implemented Tipalti Accounts Payable , then added Tipalti Expenses and Tipalti Card.
We’ve grown our company through acquisitions without increasing our AP team. Our AP team has taken on the additional AP from these entities. Using Tipalti, we’re able to automate it and keep the process normal.
Alex Horton
Controller, Centerfield Media
Challenge
New entities kept coming, and every AP bill took at least 2 weeks
Centerfield’s previous AP system could handle invoices but not payments. The team had to run checks, ACH, PayPal, and wire payments separately.
Expense management ran separately in Concur, and Controller Alex Horton wanted it on the same platform as AP. The team had also identified roughly 300 vendors that could accept virtual card payments, a chance to earn a return on bills it was already paying.
Before Tipalti, we were using a competitor’s software, and one of the major issues that we had was the sync between our ERP and the AP function that we had. It could only sync a few times a day, and it really kind of slowed down our process to where it would take us a minimum of two weeks to process an AP bill.
Alex Horton
Controller, Centerfield Media
Decision
One AP platform for every entity, integrated with Sage Intacct
When Centerfield started evaluating AP systems, it wanted one platform that could cover payments all around the world and consolidate mass payments for every entity.
When we acquired Savings.com in 2020, we onboarded their UK operations. At that point, we’re making payments across Jamaica, the US, the UK, and the EU. That’s when we started looking for a partner that can handle all of the AP processing and all the payments, and then also integrate directly into Intacct.
Alex Horton
Controller, Centerfield Media
Solution
AP automation integrated with Sage Intacct got bills paid in less than a week
One workflow for every entity and payment method
Tipalti integrated AP automation with Sage Intacct , and that first step gave the team a single workflow for invoice processing and payments across entities and payment methods . Bills that arrive on a Friday now get processed early the following week and paid in that same window, which cut the bill-to-payment cycle from more than two weeks to less than one. For influencers and partners, faster, more consistent payments have made those relationships smoother. That speed matters because influencer networks expect to be paid quickly.
Tipalti Expenses replaced Concur
Once AP was running smoothly, Centerfield replaced Concur with Tipalti Expenses . The rollout was easy: support burden stayed low, and the finance team avoided the usual drag of introducing a new process.
Tipalti Card covers employee spend and vendor invoices
Centerfield then added Tipalti Card for corporate cards and for paying vendor invoices via virtual card. The card program is rolling out globally, including at Savoo, Centerfield’s UK entity.
Since we’ve done expenses, I always brag. We don’t send onboarding emails to our employees. Whenever we roll them out of expenses, they’re able to figure it out on their own, which means the process is very intuitive.
Alex Horton
Controller, Centerfield Media
Impact
Compounding gains across finance
Centerfield eliminated 20 weeks of AP work per year and cut its monthly close from 20 days to 8. One AP specialist now supports accounts payable across 28+ countries, and the company completed two acquisitions in 2025.
More than 400 employees now use Tipalti Expenses. By shifting eligible vendor payments from ACH and checks to virtual cards, Centerfield now earns cashback on those payments.
We’ve grown our company through acquisitions without increasing our AP team. Our AP team has taken on the additional AP from these entities. Using Tipalti, we’re able to automate it and keep the process normal.
Alex Horton
Controller, Centerfield Media
FAQs
Still Have Questions?
Which Tipalti products does Centerfield Media use?
The previous system couldn’t keep up with international expansion without adding headcount, so Centerfield implemented Tipalti Accounts Payable, then added Tipalti Expenses and Tipalti Card.
How does Centerfield Media use Tipalti with Sage Intacct?
Tipalti integrated AP automation with Sage Intacct, and that first step gave the team a single workflow for invoice processing and payments across entities and payment methods. Bills that arrive on a Friday now get processed early the following week and paid in that same window, which cut the bill-to-payment cycle from more than two weeks to less than one.
What results did Centerfield Media see with Tipalti AP automation?
Centerfield eliminated 20 weeks of AP work per year and cut its monthly close from 20 days to 8.
How does Centerfield Media handle AP through acquisitions?
Centerfield Media is a performance-based marketing company in Los Angeles that has grown through acquisitions, including Business.com, Savings.com, Datalot, and Consumer Voice. One AP specialist now supports accounts payable across 28+ countries, and the company completed two acquisitions in 2025.
How does Centerfield Media earn cashback?
By shifting eligible vendor payments from ACH and checks to virtual cards, Centerfield now earns cashback on those payments.