Odeeo Automated Publisher Payouts with Tipalti

We don’t have any feedback from partners about delayed payments. Everything goes out on time, no matter if it’s a holiday or weekend.

Noa Tal

Head of Global Operations, Odeeo

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Odeeo Overview

Industry

AdTech

Company Size

Sub 100

Region

Global

Tipalti Products Used

Mass Payments

Challenge

Odeeo’s rapid expansion in key markets, like North America, required a scalable, reliable payments solution to manage increasing publisher payouts.

Solution

Odeeo overcame the inefficiencies of manual payment processes by implementing Tipalti Mass Payments, which automated invoice management, forex currency conversions, and payouts for its global publisher network.

Results

Tipalti Mass Payments allowed Odeeo to scale operations without increasing headcount, providing real-time payment visibility and ensuring accurate, on-time payouts. The streamlined payment process strengthened publisher trust and supported Odeeo\'s global expansion.

The Challenge

Managing Publisher Payouts in a Rapidly Expanding Global Market

Odeeo provides in-game advertising experiences that connect gamers, developers, and brands through audio innovation. With 14 million active monthly users and over 1,000 titles. Odeeo’s dramatic growth brought operational complexities that strained its resources. The company faced the challenge of managing payouts for its growing network of publishers across multiple countries. Initially, Odeeo relied on manual processes to handle monthly invoice management, variable payment terms, and multi-currency transactions. However, as the business scaled, these methods quickly became unsustainable.

As the company’s growth accelerated, it became evident that manual workflows could not support the scale and efficiency required for its global operations. The increasing complexity of navigating local regulations, accommodating currency preferences, and ensuring timely payouts created inefficiencies and heightened the risk of errors.

At the beginning, we had just a few publishers and did everything manually. Managing it was extremely time-consuming as we grew.

Noa Tal

Head of Global Operations, Odeeo

The Solution

Automated Global Publisher Payouts With Tipalti Mass Payments

Odeeo implemented Tipalti Mass Payments to automate invoice management, forex currency conversions, and publisher payouts for its global network. With Tipalti, Odeeo’s publishers could self-onboard by securely entering their banking details, significantly reducing administrative overhead. Each month, Odeeo now uploads a single CSV file containing payment data, and Tipalti handles the rest—managing invoices, converting currencies, and processing payments according to each publisher’s preferences.

Additionally, Tipalti’s mass payments solution eliminated the need for manual invoicing and payment tracking, providing Odeeo with real-time visibility into transaction statuses and payment histories. This streamlined approach ensured accurate and timely payouts to thousands of publishers across multiple geographies.

Now we upload one CSV, and Tipalti generates all invoices and schedules payments exactly how each partner needs. It’s almost effortless for both sides.

Noa Tal

Head of Global Operations, Odeeo

The Result

Reduced Headcount, Strengthened Relationships, and Increased Operational Momentum

With Tipalti Mass Payments, Odeeo achieved a new level of operational efficiency, enabling the company to scale its global publisher payouts seamlessly without adding headcount. Tipalti’s ability to ensure accurate, on-time payments has been instrumental in strengthening Odeeo’s relationships with its publishers. This reliability has enhanced Odeeo’s reputation in the mobile gaming industry, where trust is essential.

With Tipalti Mass Payments, Odeeo has confidently managed its rapid expansion, securing multinational brand deals and fostering partnerships worldwide. Tipalti’s end-to-end automation has provided the stability needed to navigate the complexities of a fast-paced global market, ensuring Odeeo remains a competitive force in audio advertising.