Online Influencer Payment Calculator

The Online Influencer Payment Calculator is designed to take the guesswork out of paying influencers for businesses and calculate earnings as an online influencer. No matter where the earnings come from (like affiliate sales, sponsored posts, or ad views) the Online Influencer Payment Calculator can help keep track of influencer rates and set influencer pricing models.

What is the Influencer Payment Calculator?

The Influencer Payment Calculator is an online resource or tool used to estimate the appropriate compensation for content creators and social media influencers (like an Instagram influencer or TikTok creator). The Tipalti tool uses a simple formula to calculate the total earnings of an online influencer. It takes into account the following:

• Number of sponsored posts
• Payment received per post
• Number of affiliate sales
• Commission received
• Number of ad views
• Payment received per 1,000 views

Other calculators may also take into consideration follower count, engagement rate, marketing strategy, type of content, influencer marketing platform, and scope of collaboration.

The influencer rate calculator aims to provide a standardized and data-driven approach to determining how much a company should pay an influencer for promoting their products, services, and/or content.

An influencer money calculator also gives the contractor a broad idea of potential earnings and how much money they could pull in on a certain project.

A Brief Overview of Influencer Types

In order to understand how influencers are paid, it’s best to consider the different types of partnerships, which are categorized as follows:

• Nano influencers -1000 – 10,000 followers
• Micro-influencers – 10,000 – 50,000 followers
• Mid-tier influencers – 50,000 – 500,000 followers
• Macro influencers – 500,000 – 1,000,000 followers
• Mega influencers – 1,000,000+ followers

Nano and micro-influencers have a decent following and influence; you can count on them for a hyper-engaged audience. When it comes to affiliate marketing, these people are often overlooked and underused. However, they have a high value for influencer marketing, reaching niche audiences that larger influencers cannot.

Macro influencers have a slightly higher following and have gained popularity through multiple social media channels (not just a Facebook or Instagram account). Some of these contractors may charge by the post, but others have been known to accept alternative payment types like free products.

Mega influencers are a group comprised of celebrities and “cewebrities” (celebrities with their start on the web) and are always trending. They are famous beyond social media (sports, TV, movies) and always charge by the post. 

They offer the highest influencer engagement rate and exclusivity a business can find for an influencer marketing campaign. However, be careful of these types. It’s easy for a fraudulent imitator with fake followers to steal your money.

The Metrics Involved in Influencer Payments

Influencer payment calculations can be complex, as they involve assessing an influencer’s reach and impact on their audience. 

Here are a few of the common influencer metrics to keep an eye out for:

• Follower Count: Total number of followers across all social media platforms
• Engagement Rate: Percentage of followers that interact with the content
• Campaign Scope: Extent of the collaboration (like single post, reels, series, etc.)
• Industry Standards: Established industry rates and benchmarks for compensation
• Content Quality: The overall quality and production value of content

It should also be noted that while an influencer payment calculator provides useful insights, the final compensation should also consider the influencer’s creativity, unique brand affinity, and specific campaign goals.

The Formula and an Example

The formula used for the influencer pricing calculator is straightforward and easy to understand. Here’s an example to help you understand how it works.

Total Earnings = (Number of Sponsored Posts * Payment per Post) + (Number of Affiliate Sales * Commission per Sale) + (Number of Ad Views/1000 * Payment per 1000 Views)

Total Earnings = (10 * $100) + (5 * $20) + (5000/1000 * $2) = $1100

Frequently Asked Questions