GumGum Scales Global Payments with Tipalti AP & Mass Pay

We’ve been able to stay on top of invoices and publisher payments without adding more staff. Tipalti’s automated solutions ensured our ability to scale efficiently while maintaining accuracy and compliance.

Timothy Calton

Senior Accounts Payable Specialist, GumGum

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GumGum Overview

Industry

AdTech

Company Size

100 –‑ 1000

Region

United States

Tipalti Products Used

Accounts Payable, Mass Payments

Challenge

GumGum's expanding global ad operations led to growing payment complexities and the need for a centralized accounts payable (AP) and global payout process.

Solution

Tipalti's unified platform automated and centralized GumGum's AP processes, introducing integrated mass payouts, tax validation, and multi-currency support.

Results

By eliminating manual tasks and ensuring compliance across multiple regions, GumGum improved efficiency and scaled its payment capabilities without adding extra headcount.

The Challenge

Managing Payments Complexity in a Decentralized System

GumGum, a global digital advertising platform that provides cookieless, data-driven solutions, was expanding rapidly, which increased complexity in its accounts payable and global payout processes. Without a centralized AP solution, various employees managed payments in an ad-hoc manner, leading to labor-intensive manual tasks, oversight risks, and inconsistent workflows. The need for standardization posed challenges for the company as it worked to support growing payment volumes.

For GumGum, the AP team was tasked with building a scalable process that could accommodate the global scope of its operations. Cross-border payments introduced additional layers of complexity, including managing tax compliance, maintaining accurate supplier records, and ensuring error-free processing. Manual efforts often created reporting gaps and duplicated work, complicating operational visibility and limiting GumGum’s ability to grow efficiently within a fast-paced industry.

Our system wasn’t centralized—employees from multiple departments handled payments differently. There was a need to streamline processes and create a cohesive system to increase efficiency.

Timothy Calton

Senior Accounts Payable Specialist, GumGum

The Solution

Tipalti’s Automated Solutions Transformed Operations

GumGum adopted Tipalti’s unified accounts payable and mass payments platform to address these challenges. Automation provided a standardized approach to handling payments, consolidating supplier data while offering a self-service experience for payees. Critical information, such as tax forms and banking details, was shifted to payees to input and manage themselves. This dramatically reduced manual workloads and the potential for errors.

GumGum also integrated Tipalti with its publisher dashboard, streamlining data transfers between systems. This allowed publishers to update information directly while ensuring records remained accurate and consistent. Among Tipalti’s features, mass payout capabilities and tools like duplicate detection and configurable approval workflows further enhanced efficiency. These capabilities played a significant role in helping GumGum easily manage multiple entities, currencies, and jurisdictions internationally.

One of the ways Tipalti streamlined the mass payment process was through its ability to consolidate publisher data and automate workflows. We were able to upload publisher earnings directly into the system and process payments seamlessly.

Marissa Ayon

AP Manager, GumGum

The Result

Increased Efficiency and Measurable Growth

By leveraging Tipalti’s innovative AP and mass payments automation solution, GumGum achieved significant gains in both scalability and operational efficiency. The AP team successfully expanded its capabilities across nine entities and multiple currencies while maintaining compliance with tax and payment regulations. Despite its rapid growth, GumGum avoided the need to hire additional team members to support its complex operations.

Tipalti helped GumGum process an impressive increase in payments, quadrupling in USD transactions in three years. The company’s confidence in handling global workflows allowed it to focus on its strategic objectives without being bogged down by operational bottlenecks.

We’ve been able to stay on top of invoices and publisher payments without adding more staff. Tipalti’s automated solutions ensured our ability to scale efficiently while maintaining accuracy and compliance.

Timothy Calton

Senior Accounts Payable Specialist, GumGum