Prodege Streamlines Global Payouts with Tipalti

Despite our growth, the fact that one person can continue to manage AP is testament to Tipalti’s capabilities to streamline operations. It frees up time to focus on other things, and as Tipalti’s AI is developing, it’s only gonna get better.

Oliver Shaw

SVP, Prodege

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Prodege Overview

Industry

AdTech

Company Size

100 –‑ 1000

Current ERP

Netsuite

Region

United States

Tipalti Products Used

Accounts Payable, Mass Payments

Challenge

Prodege faced inefficiencies with manual, time-consuming mass payout and AP processes that hindered growth and complicated its global expansion plans.

Solution

By implementing Tipalti Mass Payments and Accounts Payable, Prodege automated global payouts, simplified multi-entity integrations, and seamlessly synced with ERP, NetSuite.

Results

With Tipalti, Prodege pays out hundreds of payees per week and manages AP across multiple global entities without adding headcount.

The Challenge

Manual Payout and AP Processes Amid Rapid Expansion

Prodege, a cutting-edge marketing and consumer insights platform, helps leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty and product adoption. As Prodege scaled its two-sided platform business—offering market research and cashback offers—its lean finance team struggled to keep pace. The company was handling a mix of high-volume affiliate payouts and supplier invoices, and everything was managed by a single team member. Manual tasks like chasing down invoices, routing approvals, and converting documents to PDFs significantly slowed operations.

As an acquisitive company, Prodege was also buying one to two companies a year. Acquiring new global entities in countries like Greece and Germany created onboarding delays and time zone challenges, which further strained resources. With growing global complexity and mounting payout volumes, Prodege needed a scalable, efficient way to manage both AP and mass payouts.

We just kept growing as a company, and the volume inherently got so much bigger over the years. We couldn't have carried on operating that way as we got bigger. We had twice as many invoices come in, and three additional companies to integrate.

Oliver Shaw

SVP, Prodege

The Solution

Efficient Scalability With Tipalti’s Automation Solutions

Prodege implemented Tipalti to automate its accounts payable workflows and support global mass payouts. The platform replaced manual tasks with OCR invoice capture, smart approval routing, and automated payment execution. Batch payout functionality allowed the team to handle hundreds of weekly transactions without increasing headcount.

The implementation of Tipalti’s multi-entity capabilities also allowed Prodege to manage both consolidated operations and localized workflows for new entities. This proved especially valuable as the company acquired more companies overseas. Tipalti’s integration with NetSuite further enhanced the finance team’s efficiency by simplifying reconciliation and maintaining data integrity across platforms.

We do a lot of high-volume transactions as part of our business for the publisher network. Having the ability to do big batches of payments with Tipalti is super helpful. Additionally, our acquisitions have become more sophisticated and more globally diversified. [Tipalti] can quickly spin up a new subsidiary, and nothing will go missing.

Oliver Shaw

SVP, Prodege

The Result

Global Growth Without Adding Headcount

By leveraging Tipalti’s mass payments and accounts payable solutions, Prodege achieved significant improvements in scalability and operational efficiency. Despite more than doubling its revenue——the company continued to manage its global, complex AP operations with just one team member.

With Tipalti, Prodege can manage weekly payouts to hundreds of payees, support multiple global entities, and handle all supplier invoicing. Automation has simplified payment cycles and eliminated the manual operational burden. Plus, it has accelerated the integration of new entities, adding trust and assurance during the international acquisition process. Tipalti’s automation platform has allowed Prodege to support its global growth without expanding its finance function—proving that the right infrastructure can scale alongside the business.

Despite our growth, the fact that one person can continue to manage AP is testament to Tipalti’s capabilities to streamline operations. It frees up time to focus on other things, and as Tipalti’s AI is developing, it’s only gonna get better.

Oliver Shaw

SVP, Prodege