How the Adtech Industry Scales Publisher Payments
With Tipalti, it takes 3 minutes to complete a payment run.
Jason Wechsler
VP Revenue Accounting and Finance Automation at Pubmatic
Reduce accounts payable workflow 80%.
Automate the entire process for paying your publishers who are looking to monetize their content and audience.
Reduce payables friction.
A complete whitelabeled, self-service onboarding system that’s easy to implement and intelligent.
Pay anyone, anywhere.
Pay your network in 190 countries using 120 currencies, and across multiple payment methods in a matter of clicks.
Seamlessly tie performance to payments.
Tipalti can integrate with network performance platforms (e.g Paladin, Cake, and Everflow, ERPs). Homegrown systems can connect with CSV or through our API to trigger payments
Hear from our Adtech industry customers
Tapjoy
Reduced their entire publisher payment workload 50%.
Startapp
Game monetization engine goes global.
Pubmatic
Paying hundreds of thousands of publishers in a snap.
Why trust Tipalti with your ad network?
Eliminate Manual Processes
Manual effort can lead to publisher payment errors. Wipe out 80% of the payment workload with publisher self-service, automated communications, and unified banking interface.
Build a Global Publisher Network
Tipalti pays to 190 countries and over 120 local currencies from a single point over multiple payment methods (PayPal, US ACH, wire transfer, check, Global ACH, prepaid debit).
Effortless Tax Compliance
Don’t wait until year-end to hunt down publishers for their tax forms. Collect W-9, W-8 series, or VAT ID forms and produce submission-ready 1099 and 1042-S reports.
Improve Ad Network Quality
Offer the best and most flexible payment options and ensure error-free payments to attract and retain the best publishers to improve your ad network quality.
Paying for Performance Is Simple.
Through direct integrations, CSV files, or our API, connect various network tracking platforms to Tipalti to add frictionless performance-based payments to your ad platform.
Paying publishers would take a week just to initiate and track payments, as well as send checks or PayPal. Now we’re able to do all this in one‐fifth the time.
Jeff Magliola
VP of Operations at Content.ad
How Adtech Companies Use Tipalti
- Publishers provide identity, payment details, and tax information (e.g. W8, W9, VAT).
- Tipalti verifies payment details using over 26,000 rules.
- The portal provides updates on payment status and allows for self-service changes.
- Based on your performance data, you can create a payfile or trigger payments from our API.
- Tipalti AI routes payment requests to your approvers.
- Once approved, Tipalti makes sure funds exist and pays in the publisher’s chosen payment method (e.g. ACH, wire transfer, PayPal, etc.).
- No more logging into individual banking portals or reconciling payments from across multiple accounts.
- Tipalti sends the payments out through the proper banking channels.
- Tipalti alerts payees of payment status and reports any issues to them if funds don’t land.
- Payments and transaction fees are fully reported for reconciliation in real time.
Select the right capabilities for your needs
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