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How the Adtech Industry Scales Publisher Payments

get started

With Tipalti, it takes 3 minutes to complete a payment run.

Jason Wechsler

VP Revenue Accounting and Finance Automation at Pubmatic

READ CASE STUDY
Scale payments to your publishers arrow
Easily onboard publishers arrow
Pay publishers in 196 countries arrow
Connect to performance tracking systems arrow

Reduce accounts payable workflow 80%.

Automate the entire process for paying your publishers who are looking to monetize their content and audience.

Reduce payables friction.

A complete whitelabeled, self-service onboarding system that’s easy to implement and intelligent.

Pay anyone, anywhere.

Pay your network in 196 countries using 120 currencies, and across multiple payment methods in a matter of clicks.

Seamlessly tie performance to payments.

Tipalti can integrate with network performance platforms (e.g Paladin, Cake, and Everflow, ERPs). Homegrown systems can connect with CSV or through our API to trigger payments.

Hear from our Adtech industry customers

Tapjoy


Reduced their entire publisher payment workload 50%.

LEARN MORE

Startapp


Game monetization engine goes global.

LEARN MORE

Pubmatic


Paying hundreds of thousands of publishers in a snap.

LEARN MORE

Why trust Tipalti with your ad network?

WATCH THE VIDEO
How the Adtech Industry Scales Publisher Payments 1

Eliminate Manual Processes

Manual effort can lead to publisher payment errors. Wipe out 80% of the payment workload with publisher self-service, automated communications, and unified banking interface.

Build a Global Publisher Network

Tipalti pays to 196 countries and over 120 local currencies from a single point over multiple payment methods (PayPal, US ACH, wire transfer, check, Global ACH, prepaid debit).

Effortless Tax Compliance

Don’t wait until year-end to hunt down publishers for their tax forms. Collect W-9, W-8 series, or VAT ID forms and produce submission-ready 1099 and 1042-S reports.

Improve Ad Network Quality

Offer the best and most flexible payment options and ensure error-free payments to attract and retain the best publishers to improve your ad network quality.

Paying for Performance Is Simple.

Through direct integrations, CSV files, or our API,  connect various network tracking platforms to Tipalti to add frictionless performance-based payments to your ad platform.

Paying publishers would take a week just to initiate and track payments, as well as send checks or PayPal. Now we’re able to do all this in one‐fifth the time.

Jeff Magliola

VP of Operations at Content.ad

How Adtech Companies Use Tipalti

How the Adtech Industry Scales Publisher Payments 2
Up
Down
Publishers login into a self-service secure web portal
  • Publishers provide identity, payment details, and tax information (e.g. W8, W9, VAT).
  • Tipalti verifies payment details using over 26,000 rules.
  • The portal provides updates on payment status and allows for self-service changes.
Your tracking systems determine payments
  • Based on your performance data, you can create a payfile or trigger payments from our API.
  • Tipalti AI routes payment requests to your approvers.
Payments are scheduled and sent
  • Once approved, Tipalti makes sure funds exist and pays in the publisher’s chosen payment method (e.g. ACH, wire transfer, PayPal, etc.).
  • No more logging into individual banking portals or reconciling payments from across multiple accounts.
  • Tipalti sends the payments out through the proper banking channels.
  • Tipalti alerts payees of payment status and reports any issues to them if funds don’t land.
  • Payments and transaction fees are fully reported for reconciliation in real time.

Select the right capabilities for your needs

How the Adtech Industry Scales Publisher Payments 3
Supplier Management
How the Adtech Industry Scales Publisher Payments 4
Tax Compliance
How the Adtech Industry Scales Publisher Payments 5
Invoice Management
How the Adtech Industry Scales Publisher Payments 6
PO Matching
How the Adtech Industry Scales Publisher Payments 7
Self Billing Module
How the Adtech Industry Scales Publisher Payments 8
Global Payouts
How the Adtech Industry Scales Publisher Payments 9
Payment Reconciliation
How the Adtech Industry Scales Publisher Payments 10
Tipalti Detect
How the Adtech Industry Scales Publisher Payments 11
NetNow
How the Adtech Industry Scales Publisher Payments 12
Multi-Entity
How the Adtech Industry Scales Publisher Payments 13
Tipalti Multi-FX
How the Adtech Industry Scales Publisher Payments 14
Financial Controls
How the Adtech Industry Scales Publisher Payments 15
Payment API
How the Adtech Industry Scales Publisher Payments 16
Secure Cloud
How the Adtech Industry Scales Publisher Payments 17
Integrations
How the Adtech Industry Scales Publisher Payments 18
Artificial Intelligence

I need Tipalti to:

Get Started

Contact us today to schedule a demo to see if Tipalti can help automate your payables processes.

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  • Ecommerce and Retail
  • Marketplaces and Gig Economy
  • Video and Digital Media
  • Video Gaming
  • Financial Services
  • Online Services
  • Education
  • Healthcare
  • Advertising Technology
  • Affiliate and Influencer Networks
  • Manufacturing and Wholesale

PRODUCT

  • Overview
  • Supplier Management
  • Invoice Management
  • PO Matching
  • Tax and VAT Compliance
  • Global Payments
  • Self-Billing Module
  • Payment Reconciliation
  • Tipalti Detect
  • Invoice-Based
  • Performance-Based

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  • NetNow Accelerated Payments
  • FX Hedging
  • Implementation Services
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